AI Fundamentals
What AI actually is, how it works, and what it means for your business — in plain language.
DB23 workshops are single fixed-price sessions — from R4,500, 90 minutes to a full day — that get a South African business team using real AI tools in their own workflows. No technical background needed, no ongoing commitment. Need the whole team changing how they work over several weeks? That's an AI training programme.
An AI workshop for business is a structured training session — typically 90 minutes to a full day — where employees learn to use AI tools in their actual daily job roles. Unlike academic AI courses, DB23 workshops skip theory and mathematics to focus entirely on practical application: using ChatGPT to draft communications, automating repetitive data tasks, or building AI into customer engagement workflows. Sessions run online for distributed teams across South Africa, or in-person at your premises. The introductory workshop format starts from R4,500 and runs 90 minutes to 2 hours. Team workshops run half a day from R12,500. No technical background is required from attendees. The goal is one clear outcome: each participant leaves with at least one AI workflow they can use the very next working day.
A 2024 Deloitte Africa Digital Skills survey found 71% of South African business owners want to adopt AI but cite a skills gap as the primary barrier. AI workshops directly close that gap — turning intent into practical capability.
Workshop Content
Every DB23 AI workshop is tailored to your business context. Core modules are adapted to your team's level and goals.
What AI actually is, how it works, and what it means for your business — in plain language.
Hands-on introduction to practical AI tools your team can use immediately to save time.
Identify repetitive tasks draining your team and map them to real automation opportunities.
Use AI to improve communication, content production, and marketing efficiency.
Voice AI, chat systems, and intelligent lead handling — practical customer-facing AI.
How AI fits into your operations and where the biggest commercial opportunities are.
Pricing
Choose the format that fits your team size, goals, and timeline. All packages available online or in-person.
From R4,500
From R12,500
Custom Pricing
Who It's For
You don't need a software background to benefit from AI. These workshops are designed for the people who run, lead, and grow modern businesses every day.
Book Your Workshop TodayThe Process
A clear, no-surprise process from booking to your AI action plan.
Choose a workshop format and submit your enquiry. We confirm availability and arrange a brief needs discussion.
We learn about your business, team size, and goals so the workshop is tailored to your real challenges.
A focused, practical session with real tools, live examples, and no jargon. Interactive and business-specific.
After the session you receive a clear summary of your biggest AI opportunities and recommended next steps.
FAQ
An AI workshop is a structured, practical session that helps your business understand how AI works and where it creates real value — without needing any technical background. DB23 workshops are focused on business application, not theory.

Who Delivers This
Deon Botha founded DB23 eCommerce to help South African businesses adopt AI without the enterprise price tag or the jargon. He designs and runs every AI workshop and training session personally — no outsourced facilitators — drawing on hands-on implementation work across website design, automation, and digital marketing for SME clients around Cape Town and further afield. Deon focuses on tools businesses can start using the next working day, not theory.
Connect on LinkedInTell us about your team and goals. We'll recommend the right workshop format and get back to you with a practical next step.